DTI 2025 Presidential Awards
Branding a national celebration of outstanding Filipino businesses and development partners, with content built for screen, print, and event collateral.
- Client
- Department of Trade and Industry – BSMED
- Role
- Branding, Motion Graphics, Print Design, Video Editing
- Year
- 2025
- Formats
- Identity, screen graphics, print collateral, social posts
A celebration of outstanding Filipino Micro, Small, and Medium Enterprises and their partners across the nation.
Full creative production for the Department of Trade and Industry’s 2025 Presidential Awards, covering branding, 3D and 2D motion graphics, print layout, and video editing for the ceremony at Malacañang Palace.
The system had to hold together across the main ceremony look, screen content, social rollout, and printed collateral without feeling like a different project each time it changed formats.
Blue and gold, balancing ceremony with national character, in three dimensions.
The palette pairs deep blue with gold to keep the system formal and broadcast-legible, while glass-like arcs and ribbon forms echo common packaging materials associated with MSMEs.
That language carried across countdown posts, folder applications, and other ceremony materials without needing a different visual system for each output type.
Blender was primarily used for the creation of primary graphics and collaterals. The free 3D software was used to create a unique look fit for the event. After Effects was used in the compositing stage and creation of motion graphics collateral.
A media kit for guests, finalists, and event stakeholders. Built for screen and print.
The media kit carried the programme, competition background, finalist information, and MSME context into a single distribution-ready document. It needed to read clearly on screen and on the page, while still feeling consistent with the ceremony’s visual language.
One identity deployed across motion, print, and live-event execution.
This project shows the kind of systems work the homepage promise points to: visual direction that stays coherent across ceremony branding, motion graphics, editorial PDF layout, and deadline-driven delivery.